Friday, April 10, 2015

9 Reasons Your Band Isn't Getting Press

"1) You Don't Have A Story

   When you write your press release or pitch an article, highlight the most interesting aspects of what makes you stand out.
  The average reader doesn't care how you achieved that guitar tone on the bridge of track 3.

2) You Send Out Your CD Shrink-wrapped

 The mental effort it takes to battle with a shrink wrapped CD far outweighs the actual time and effort it will take to actually unwrap it. In your mind you have thought this out: "It's more professional if I give them my CD shrink wrapped. It looks like I'm a legitimate artist. They'll enjoy unwrapping it - like a present!" This is wrong on all accounts

Always unwrap your CD when giving it to someone important

If a reviewer sees 5 discs on her desk, 4 are shrink wrapped and 1 is not, which do you think she's going to start with?

3) Your Band Photo Isn't Professional

Every featured band review is accompanied with a photo. It diminishes the publication if they print (or post) a pixilated band photo that looks like it was shot by the drummer's girlfriend on her iPhone.

Hire a professional to do a photo shoot for every major, press-worthy event.

4) You Aren't Pitching An Event

If you're trying to get a reviewer to write a show preview for a local show then you have to make it an event.

Make sure every event you pitch a reviewer is newsworthy and not just a local 4-band bill on a Wednesday night.

5) You Don't Have A Great Video

It doesn't need to be a music video. It doesn't need to be a live video. But whatever video you're featuring needs to be great. People will watch videos before they will listen to music. Reviewers are no different

Before your next newsworthy event make sure you have an impressive video to accompany your pitch.

6) You Don't Have Any Shows Booked

Having shows booked validates you on many levels. It shows that you're a band on the move. On the rise. Reviewers are much more willing to review touring bands - especially if you're contacting out of town press when you're passing through their city.

7) You Attached The Press Release (Or Mp3) To The Email

Never attach anything to an email in your initial pitch. Many reviewers have filters setup to send these emails directly to trash. Don't clutter their inbox up with your attachments.

8) Your Press Release Is Too Long

Press releases are one page long 
No exceptions. The initial pitch email can contain a personal intro, 'cover letter' paragraph or two, but the press release is one page 

1st paragraph: Who, what, where, why, when, how much

2nd paragraph: Background on your band (interesting story/accolades)

3rd paragraph: Information about the event

4th paragraph: Other interesting information

9) You Have No Buzz

no reviewer will want to review you until you're buzzing, but you can't start buzzing without press. Well you can buzz without press.
Music reviewers are people. These people go to shows, coffee shops, record stores, waste time on Facebook, flirt on Twitter. Make sure you're making waves where these reviewers are. Get your posters up around town. Target Facebook ads to reach them. Follow them on Twitter. Interact with their crowd on twitter and get retweeted by friends they respect. Show up at other bands' shows (where they'll be at)

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